JULIA CHEN

I am a creative storyteller.

Research, writing, directing, and post production. I make complex things matter to people who didn’t know they cared.

My Work
01 UpClose Talks: Branded Documentary Series Documentary +

Live presented series for Holland America Line, bringing the cruise line’s destinations to life. 40+ episodes featuring 15+ destinations seen by hundreds of thousands every year. 2023 Magellan Gold Winner.

UpClose Talks recorded live on stage
On location: filming a street vendorOn location: filming a ukulele makerDocumentary interview subject
UpClose Talks on stage, destination film behind

Role — Writer, Director, Editor, Producer

02 Origin Story: Brand History Documentary +
Origin Story staged as the opening night show

150 years of Holland America Line brought to life. Two world wars, generations of migration, a changing world, the birth of the modern cruise industry. Shown fleet-wide as the opening night show and used to train new hires.

Role — Researcher, Writer, Producer

03 Half Moon Bar: Cocktail Program Concept / Copy +
Half Moon Bar cocktail menu cover
Menu spread: cocktail listingsMenu spread: The Halve Maen

A cocktail menu built entirely on Holland America Line’s own history. Named and developed each drink, then told the real story behind them. Best Beverage Menu, 2022 VIBE Vista Awards.

Role — Lead Creative (Story), Writer

04 De Lijn Gin: Package Design Design / Copy +
De Lijn gin bottle served at the barDe Lijn bottles lined up, label artwork visible

A bespoke gin with design referencing Dutch Delftware and botanicals. Directed copy and art design. Launched fleetwide across every bar and lounge for the company’s 150th anniversary.

Role — Creative Director

05 Flipping Failure: Personal Storytelling Video Video +

Stories from MIT students on failure, setbacks, and the path back.

Role — Editor

06 First Time, Long Time: Narrative Podcast Audio +

Built around the last games played before the pandemic shut sports down, this narrative podcast tells stories about how sports explains our lives. Developed the stories with the creator, ran pre-interviews, shaped the narrative through post.

Listen to the series →

Role — Producer

07 Archival Research Research +

Archival sourcing for the history podcasts LBJ and the Great Society and Nixon at War. Worked from scripts and specific moments in history, then searched oral history archives for the exact audio to match. Hours in the archive for a single usable bite.

Role — Researcher

About

I’ve worked with large organizations with strict style guides and new companies with no established voice yet. I can write, edit video, and run interviews — but the real job is finding the hook people connect to. Harvard history grad. Amateur potter. Boston is home.

Get in touch.

juliayunchen@gmail.com
Julia Chen